"Kirby and the Rainbow Curse" is a single-player platformer game with unique, eye-catching clay visuals on the Wii U. Players guide Kirby by drawing ropes on the touch screen, transforming him into different vehicles to traverse various levels. Kirby can don a swim mask in underwater sections, and a clay bandage appears if his power level gets too low. The game offers a fun and creative experience, challenging players to use their "magic touch" to navigate Kirby through obstacles and enemies.