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Idol Manager

What starts as a challenging and potentially exciting management sim, Idol Manager fails to keep your attention in the long term. Once you overcome those early financial hurdles and the money starts rolling in, the challenge ends, making for a stale simulated day-to-day experience.
Idol Manager Game Cover
82%Game Brain Score
story, gameplay
stability, optimization
91% User Score Based on 1,467 reviews
Critic Score 69%Based on 6 reviews

Platforms

Nintendo SwitchLinuxPCPlaystation 5Mac OSPlaystation 4WindowsPlayStation
Idol Manager Game Cover

About

Idol Manager is a single player economy management game with romance, comedy, economy, anime and others themes. It was developed by hyperthinks and was released on July 26, 2021. It received mostly positive reviews from critics and very positive reviews from players.

Idol Manager is a business sim about conquering the entertainment industry using any means you deem necessary.

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91%
Audience ScoreBased on 1,467 reviews
story101 positive mentions
stability34 negative mentions

  • Addictive and engaging idol management simulation with deep and rewarding gameplay loop.
  • Well-crafted story elements and interesting character interactions that add emotional depth.
  • Robust mod support that extends replayability and customization options.
  • Game-breaking bugs and frequent freezes that disrupt gameplay and cause save corruption.
  • Steep and sometimes unfair difficulty curve, especially in early game leading to frequent bankruptcy.
  • Repetitive mechanics and lack of late-game content leading to grind and potential boredom.
  • story
    340 mentions Positive Neutral Negative

    The story in this game offers a surprisingly deep, emotional, and sometimes gritty portrayal of the idol management industry, blending visual novel elements with strategic gameplay. It features branching paths, multiple endings, and compelling characters, though some find progression slow, occasionally repetitive, or hindered by glitches. Overall, while the storyline may vary from basic to richly immersive depending on player engagement, it is widely praised for adding meaningful context and motivation beyond typical management sims.

    • “The story is well grounded and captivating, and you have to deal with real challenges and choices an idol agency must deal with: public opinion, cancel culture, mental and physical health of your idols, training, relationships, a good behind-the-scenes team, organizing concerts and tours, money investment, sometimes getting a loan for boosting your marketing and sales, finding the best idols, retiring your best ones and maybe putting them as fellow managers when the time comes.”
    • “Firstly the way idols and story characters are handled is very well crafted, the characters are well written and those that are essential to the plot are interesting and have a compelling amount of story to them.”
    • “The story mechanics really hammer home and explore the different facets of idol culture and the struggles and joys of managing them.”
    • “The game does have a main storyline, but it's broken up by somewhat arbitrary challenges, which hit a wild wall surprisingly early on, where your goal goes from getting into the top five singles releases (fairly easy with a few thousand sales) to getting the number one single (which leaps to requiring, in my playthrough, well over 150,000 sales).”
    • “Just play story mode with no money limit, you'll still be in a dead end cause all your idols are broken or damn near dead and you can't keep up with the debt.”
    • “There are some story elements that could be better - for one chapter I had to raise my fan count by 20%, despite the fact I already had 1.7 million fans, this meant I required over 400k fans in 1 month, which just isn't doable in the constraints of the story chapter.”
  • gameplay
    201 mentions Positive Neutral Negative

    The gameplay of Idol Manager is generally praised for its engaging and addictive management mechanics, offering strategic depth in idol group development, staff hiring, and handling relationships and scandals. While the core loop is enjoyable and well-structured, many players find it repetitive and somewhat shallow over extended play, with some criticism aimed at certain mechanics feeling unfinished or simplistic. Overall, it appeals strongly to fans of management sims, though it could benefit from additional content and refinement to sustain long-term interest.

    • “The core mechanic is creating the ultimate idol group(s), to improve your idols you develop your building, hire staff, improve your idols, befriend, influence & or romance your idols.”
    • “Juggling the idols' schedules, managing relationships, and handling unexpected events keeps the gameplay dynamic and engaging.”
    • “With its clever mechanics and dark undertones, Idol Manager excels at making each playthrough unique.”
    • “If you get used to it, you will lose interest soon as gameplay is highly repetitive.”
    • “Concerts, which you would think would be one of the most dramatic focuses of the game, become almost instantaneously dull because there are roughly five things that can go wrong at a concert, ever, with identical mechanical effects.”
    • “The mechanics of upgrading your stars and the game in general feel pretty random and illogical.”
  • music
    174 mentions Positive Neutral Negative

    The music in the game is generally pleasant, catchy, and fitting the idol pop atmosphere, enhancing performances and events, though many find it limited, repetitive, and lacking vocal tracks or variety during gameplay. While some appreciate the original Japanese songs and upbeat soundtrack, others wish for more customization, additional tunes per genre, and less repetition. Overall, the music supports the immersive management experience but could benefit from greater depth and diversity to avoid fatigue over long play sessions.

    • “The soundtrack is upbeat and catchy, perfectly evoking the idol pop vibe, and sound cues help reinforce the tempo of daily planning and events.”
    • “The soundtrack deserves special mention for its catchy tunes that encapsulate the energy and excitement of the idol world. Whether it's the upbeat melodies during successful performances or the more reflective tunes during downtime, the music enhances the overall experience.”
    • “It's very satisfying to audition your idols, train them, and see how their songs go when you release them.”
    • “Music: for the idol manager game, this game does not have much of a soundtrack.”
    • “The music grows repetitive after a while, there's little to do about it since you spend so much time on the same screen anyway.”
    • “The sound design is serviceable, the tracks are nice enough to hear and the common office song is alright, however there are no vocal tracks for when you prepare concerts. Furthermore, you only have just the one office track, unless you use mods, so the music can grate after a while.”
  • graphics
    64 mentions Positive Neutral Negative

    The game features a clean, colorful anime-inspired art style blending 2D artwork with charming pixel art, which suits its light-hearted yet emotionally nuanced narrative. While the visuals and UI are coherent and appealing, some players note a lack of updated or mature artwork and occasional repetitiveness. Overall, the graphics effectively support the gameplay and atmosphere, though improvements and additional content would enhance the experience.

    • “Graphically, the game presents a clean, anime-inspired visual style with expressive character portraits and a well-organized UI.”
    • “The graphics are good and fit the game's theme well, from the pleasant UI design to character models to the pixel art you'll see outside the cutscenes.”
    • “The mesh of visual novel storytelling and management interface fiddling is very well done, with nice visuals and pixel art animations.”
    • “The game is playable but I would say that 25% of the experience is purely bugs, either with your progress or visuals.”
    • “What else... I'd say, graphics for head figures is sub-par, I would expect something better.”
    • “I don't know, they made good money for all of their stretch goals and more but it doesn't feel like much was spent on the actual game or improving artwork.”
  • stability
    34 mentions Positive Neutral Negative

    The game is plagued by numerous bugs, frequent freezes, and UI inconsistencies, leading to game-breaking issues that often halt progress. Despite some patches, the developers appear to have abandoned the game, resulting in many unresolved stability problems and a frustrating experience for players. While still enjoyable for some, the overall stability remains poor and hampers the game's potential.

    • “This game has been utterly abandoned by its developers, plagued by game-breaking bugs, frequent freezes, and a UI riddled with traps and inconsistencies.”
    • “But at its current state I absolutely cannot recommend it, it has an insane amount of game breaking glitches that even starting a new save does not fix. It's been years and the devs have yet to update the game and have not even addressed the situation; their social media has gone completely quiet and I fear a bug fix will not come in the near future.”
    • “Third edit: I tried another playthrough after the second patch, but a game breaking bug made it impossible to even finish, so I would say this game is definitely still too buggy to recommend.”
  • humor
    29 mentions Positive Neutral Negative

    The game's humor is widely praised for its satirical and clever take on the idol industry, featuring witty dialogue and morally complex characters that create genuinely funny moments. Players enjoy the quirky, sometimes dark comedy, random events, and the ability to customize and mod, which adds to the amusement. While some humor can be weird or offbeat, overall it provides a refreshing, entertaining, and often laugh-out-loud experience.

    • “I would recommend this game to basically everyone because it's a hilarious black company simulator and exists to dig at the idol industry more than anything else.”
    • “Dialogue is smart, witty, and occasionally hilarious.”
    • “The game gives you a good enough dive into managing idols, some of the random encounters are pretty funny (girl doing a vlog in nazi outfit, for example) and there are a lot of jokes/plots which really mock the showbiz industry, which is nice.”
  • optimization
    28 mentions Positive Neutral Negative

    The game runs smoothly on low-spec systems but can experience lag in late stages with many simultaneous events, and navigating menus is generally smooth aside from occasional hiccups. However, the gameplay loop around performances and promotions is seen as tedious due to repetitive daily clicking with limited meaningful impact, highlighting a lack of automation and sometimes unclear bonus mechanics. While the core management systems offer depth and addictiveness, optimization and streamlining improvements are needed for a more seamless experience.

    • “Happily planning to play more to get more achievements, finish the story mode, and try to max my performance and promotion levels.”
    • “Training them and managing who goes into each performance based on their skills is, as stated above, oddly addicting.”
    • “To succeed you will need to understand the main loop of doing promotions/performances while your singles are being developed, and getting a photoshoot deal every other time.”
    • “"Performances" and "promotions" for example are just nebulous once-a-day buttons you have to constantly monitor to click at each daily opportunity (which sends the pace stumbling since you can't just cruise while waiting on processes to finish), which do nothing but hand over a lump sum of money or fans.”
    • “Its random if bonuses to performance and promotion are going to unlock.”
    • “I wish I could enjoy playing it, but the gameplay loop mostly is just tedious clicking on performance or promotion and occasionally getting to have some fun with sub events.”
  • grinding
    28 mentions Positive Neutral Negative

    Grinding in the game is frequently described as tedious and repetitive, involving constant micromanagement and slow progress that can dampen enjoyment, especially in the early stages. While story objectives and cutscenes offer some distraction, the core gameplay revolves around repetitive tasks like producing singles and running concerts that often feel grind-heavy and require patience. Many players find the gameplay loop monotonous and the difficulty balance uneven, with a grindy leveling system and tedious management mechanics impacting long-term engagement.

    • “The repetition of tasks—like grinding out singles or scheduling endless PR appearances—can become tedious if you're not engaged in the long-term strategy.”
    • “It's a classic example of a "difficulty wall" instead of a "difficulty curve", or it would be if the problem truly was difficulty instead of just patience and ridiculous amounts of grinding.”
    • “If there's one criticism I can make, it's for some, on normal mode it might be too hard to stay afloat without really cheesing and grinding in the beginning, which takes a long time and sucks out the fun.”
  • replayability
    24 mentions Positive Neutral Negative

    The game offers strong replayability through its addictive and engaging gameplay loop, multiple endings, diverse mechanics, and extensive content like mods and varied character interactions. While some find replay value moderate or limited in its current state, many praise the infinite or immense replay potential driven by customization and unique runs. Overall, replayability is a key strength, enhanced by player choices and added features.

    • “Tons of content and great replayability keep you playing non-stop, losing track of time.”
    • “The game has a lot of different mechanics that make replayability not boring and mostly unique every run you play.”
    • “There's a lot of replayability here, with different people to recruit, cool live events to host, television, radio, and internet shows to host, scandals to manage, etc.”
    • “Little replay value.”
    • “It is worth 20 dollars, but its replayability is very low in its current state.”
    • “The story is okay but it feels like they didn't really focus much on developing these elements that give the game longevity and replayability.”
  • emotional
    24 mentions Positive Neutral Negative

    The game delivers a surprisingly deep emotional experience through well-written characters and storylines that evoke genuine investment, heartache, and attachment to the idols you manage. While some find the emotional depth inconsistent or limited in certain interactions, many players praise its heartfelt moments and the impact of decisions on characters' emotional health. Overall, it blends addictive gameplay with touching narratives that can be both wholesome and profoundly moving.

    • “It's a game where decisions matter—not just for profit, but for the emotional health of the characters you oversee.”
    • “The personal stories of each idol, their struggles, and triumphs add an emotional layer to the game.”
    • “The story has more depth than I expected and the scenes are so emotional.”
  • monetization
    23 mentions Positive Neutral Negative

    The game's monetization heavily relies on a flawed and RNG-driven advertisement system that often leads to bankruptcy, making profitability difficult despite multiple revenue sources like photoshoots, concerts, and ads. While photoshoots provide some early income, other business deals are inconsistent and unrewarding without significant investment in leveling up. Overall, the monetization feels exploitative and unbalanced, detracting from the management experience.

    • “It’s a blatant cash grab, exploiting unsuspecting players while Steam’s platform power and lack of quality control enable this misleading practice.”
    • “Impossible to be profitable, no matter how many performances you do or ads, money just goes down the drain.”
    • “I had 4 billion and gambled it all away with advertisement contracts until I was almost negative 100 billion.”
  • character development
    5 mentions Positive Neutral Negative

    Character development in the game is generally decent, featuring vibrant and diverse designs that capture the idol industry well, though some players find the style repetitive or unappealing. The story and dialogue offer emotional moments and lighthearted humor, but parts feel bland or awkward. Overall, character progression adds to the experience but may not fully satisfy all players.

    • “The character designs are vibrant and diverse, capturing the essence of the idol industry.”
    • “If you're bored and want to burn some hours or distract yourself, this is a good game to do it with: good gameplay loop, nice aesthetic (multiple mods that help with how the idols look), decent storyline (made me cry), somewhat great character development.”
    • “The character development was decent and some of the light-hearted dialog was funny.”
    • “However, while the management part has been very fun to experience with, the game seems to fall short when it comes to character designs (I don’t like the style of them and they are very repetitive) and the story feels a bit bland.”
    • “The character development was decent and some of the light-hearted dialog was funny, but some was just... weird and unskippable ('skip' in game is just 'read faster').”
    • “The story feels a bit bland and lacks depth in character development.”
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14h Median play time
18h Average play time
9-31h Spent by most gamers
*Based on 25 analyzed playthroughs
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Frequently Asked Questions

Idol Manager is a economy management game with romance, comedy, economy, anime and others themes.

Idol Manager is available on Nintendo Switch, PC, PlayStation 5, Mac OS and others.

On average players spend around 18 hours playing Idol Manager.

Idol Manager was released on July 26, 2021.

Idol Manager was developed by hyperthinks.

Idol Manager has received mostly positive reviews from players and mostly positive reviews from critics. Most players liked Idol Manager for its story but disliked it for its stability.

Idol Manager is a single player game.

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