The 16 bit console wars from a marketing science perspective
- September 18, 2023
- Digital Phoenix UG (haftungsbeschränkt)
A research paper done by Michael Kumpmann, analysing the console wars of the 16 bit era (Sega versus Nintendo, "Sega does what Nintendon't) from an industrial economics/marketing perspective. This time, the text is in english. Not in german.