What in Hell is Bad?

About

What in Hell is Bad? is a single player and multiplayer casual role playing game with romance and erotic themes. It was developed by Prettybusy Co., LTD and was released on April 1, 2025. It received mostly positive reviews from players.

"What in Hell is Bad?" is a single-player, erotic role-playing game for mobile devices, marketed as an "adult defense otome game." The game boasts a splendid story, sensational mechanics, and stunning graphics, but be prepared for a lot of grinding and some bugs. Its humorous and mature content aims to provide an immersive and provocative experience.

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62%

Audience ScoreBased on 1,020 reviews

story139 positive mentions

stability59 negative mentions

The characters are charming and the story is engaging.
The art and voice acting are superb, adding depth to the gameplay.
The game has potential and shows promise for future updates.

The game is plagued with bugs and crashes frequently, making it frustrating to play.
The gacha system is heavily pay-to-win, with low rates for obtaining characters.
There are issues with gender misidentification in the dialogue, which detracts from immersion.

story
313 mentions Positive Neutral Negative
44%
52%
4%
The game's story is generally praised for its interesting plot, charming characters, and beautiful art, with many players finding it engaging and humorous. However, there are significant complaints about the imbalance between battles and story content, with players often having to complete numerous battles before accessing brief story segments, which can disrupt immersion. Additionally, issues with translation, including inconsistent pronoun usage and grammatical errors, detract from the overall experience for some players.
- “The story is hilarious so far!”
- “The characters and storyline are great though.”
- “The story is interesting and the art is gorgeous.”
- “At the start, there are maybe one or two battles for a while, but then after you complete the tutorials there are 5 battles to one actual story!”
- “It's kinda boring and repetitive that battle stages are prioritized more than the story itself.”
- “Too many battles and not enough story.”
gameplay
79 mentions Positive Neutral Negative
48%
47%
5%
Overall, the gameplay is generally well-received, with many players enjoying the fun mechanics, charming characters, and beautiful art style. However, there are notable issues such as bugs, lag, and confusing battle mechanics that detract from the experience. While some players appreciate the strategic elements and tower defense gameplay, others find it repetitive or difficult to grasp, particularly for newcomers.
- “I love the gameplay, the characters, the designs, and how comedic the story is.”
- “The gameplay is enjoyable, the rewards are generous, and as a free-to-play player, it's one of the most enjoyable games I've ever played in a long time.”
- “Love the tower defense battles, love the voice acting and art, love the gameplay overall.”
- “But the game still has some problems; sometimes the sound disappears, and I still don't get how the mechanic for the battles works. The bar to use the skill is full, but I can't make it work, even if I move the character face to face with the enemy.”
- “It's fun at first, but there are bugs that are affecting gameplay too much.”
- “Crashes a lot during normal gameplay.”
graphics
77 mentions Positive Neutral Negative
64%
32%
4%
The graphics of the game are widely praised for their stunning visuals and beautiful art style, contributing significantly to the overall experience. However, many users report issues with bugs, lag, and crashes, which detract from the enjoyment of the graphics. Additionally, some players note inconsistencies in the art style and translation problems that affect immersion.
- “The artwork and story are good, but the game is so buggy you can't even play it.”
- “The visuals and art style are very beautiful.”
- “The graphics are beautiful and there is a ton of suggestive stuff, which is why we're here, let's be honest.”
- “The inconsistent art style isn't the best.”
- “It's also very obvious they use AI for the art; the art style is really inconsistent (Satan's sprite, for example) and it just dilutes the experience of the game, to be honest.”
- “I'm not fond of the graphics; somehow it seems too chaotic.”
stability
59 mentions Positive Neutral Negative
100%
The game's stability is widely criticized, with numerous users reporting frequent bugs, crashes, and glitches that significantly hinder gameplay. Many players express frustration over issues such as freezing during battles, misgendering, and unresponsive UI elements, leading to a near-unplayable experience at times. While some acknowledge the game's potential and enjoyable aspects, the overwhelming consensus is that it requires substantial fixes to improve stability.
- “The game is good, the art was amazing but the game is so buggy... the buttons suddenly disappearing.”
- “However, it is very buggy - I myself can handle this well since I'm very patient with such things but it crashes a lot and at the worst times ever - like when I'm making gacha pulls or using action power and that sucks because it doesn't register as if I used it, so I basically just lose my stuff.”
- “Game is very buggy, a lot of the translations are off, will always crash after every fight, and sometimes, when you almost win you magically can't kill the last mob because it's already dead but the game doesn't think so making you stuck forever until you restart the game.”
grinding
21 mentions Positive Neutral Negative
100%
Players express frustration with the grinding aspect of the game, noting that it becomes tedious and repetitive, especially when progressing past certain points. Many suggest the need for quality-of-life improvements such as auto-battles, auto-farming options, and skippable stages to alleviate the burden of manual grinding. While some appreciate the game's potential and story, the lack of efficient farming mechanics and the abundance of connection issues detract from the overall experience.
- “It's hard to progress after a certain point without grinding.”
- “Battles are extremely repetitive and unengaging, there are countless bugs and errors and game crashes, grinding becomes the main part of the game once you get to a certain point, and the game just feels incomplete.”
- “No skip/auto for grinding (there's no way I have the time to replay every stage manually to hoard gold).”
humor
20 mentions Positive Neutral Negative
100%
The humor in the game is widely praised, with players finding the story and dialogue to be hilariously written and entertaining. Many reviews highlight the combination of funny character interactions, witty dialogue, and unexpected comedic moments that elicit genuine laughter. Overall, the game's humor is considered a standout feature, enhancing the overall enjoyment of the gameplay and narrative.
- “The story is hilarious so far!”
- “Hilariously written story.”
- “This game is so stupidly funny, I have laughed multiple times.”
character development
15 mentions Positive Neutral Negative
53%
27%
20%
Overall, the character development in the game is praised for its beautiful designs and diverse personalities, with many players appreciating the art and voice acting. However, there are significant criticisms regarding the depth of character development, particularly for the protagonist, as well as issues with translation and confusing narrative elements. While the character designs are a highlight, the repetitive gameplay and slow story progression detract from the overall experience.
- “It has great character designs, game illustrations, and superb voice acting.”
- “Character designs are amazing and their personalities are diverse!”
- “I am loving the game so far; the character designs are amazing, so are the cards.”
- “Very bad character development, especially the protagonist, too many battles, very slow story flow, dull plot, boring h scenes and a lot of bugs.”
- “However, I don't like the translation and the events are very confusing; overall I love character designs and the story is... interesting.”
- “In the story, despite picking male and the dialogue using the title 'Mr.', she/her pronouns are used and the user is referred to as a woman multiple times.”
monetization
10 mentions Positive Neutral Negative
10%
10%
80%
The monetization in the game is heavily criticized for being exploitative, with players facing numerous unskippable ads and a gacha system perceived as a blatant cash grab. Microtransactions are deemed excessively priced, and the abundance of currencies and materials adds to the frustration, leading many to feel that the developers prioritize profit over player experience. Overall, the monetization strategy is viewed as greedy and unresponsive, detracting from the enjoyment of the game.
- “It seems the only thing that works well is the in-game purchases, of course!”
- “The gacha is a massive cash grab.”
- “I also think the microtransactions are a little extreme price-wise.”
- “Not worth it, just look at the arts online, the smut and story is not the best, there are like 12 currencies, gazillion different materials (which you need usually 20+ but can only get maybe 2 a day if you are lucky), the devs are greedy and unresponsive, the whole thing is not only mostly boring but also a cash grab.”
optimization
9 mentions Positive Neutral Negative
33%
11%
56%
The game's optimization has received mixed reviews, with many players reporting significant bugs, crashes, and performance issues, particularly on low-end devices. While some appreciate the game's potential and are willing to wait for improvements, the consensus is that it currently suffers from inadequate optimization and requires urgent attention to enhance stability and performance.
- “The game runs smoothly without any bugs and the visuals are just chef's kiss.”
- “There's been hiccups here and there during launch and could definitely use some optimization since I'm experiencing crashes, but it's something I can get behind since PrettyBusy is a small company and I'm willing to wait to get those resolved.”
- “Love the game so far, PrettyBusy does not cease to amaze me with their otomes, but the game itself has significant optimization issues.”
- “Buggy and not optimized for play yet.”
- “Game has been out too long to have constant issues and bad optimization.”
- “This game has so much potential but it's not optimized.”
music
5 mentions Positive Neutral Negative
20%
20%
60%
The music in the game is generally praised as a work of art, contributing positively to the overall experience. However, several users report significant issues, including instances where the music disappears or the game fails to load, resulting in a frustrating black screen with no audio or visuals.
- “Even with all the mistakes, Wihib is really a work of art, music, illustration, storyline.”
- “The game is good, though it's quite buggy sometimes; for example, when I return home and open the game again, the music is gone.”
- “Was excited to play, but when I open the game, all it displays is a black screen with no music or anything.”
- “I really wanted to play this game, but when I go into it, I only see a black screen with no music, no texts, nothing—just a black screen.”
emotional
4 mentions Positive Neutral Negative
100%
Users express a mix of emotions regarding the game, highlighting moments that are both heartfelt and humorous. However, there is disappointment over the use of AI-generated images, which some find disheartening, and technical issues that prevent gameplay further contribute to a negative emotional experience.
- “This is heartbreaking, really...”
- “Quite entertaining, and there are moments that are heartfelt and hilarious at the same time.”