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King of Retail 2

King of Retail 2 Game Cover
75%Game Brain Score
optimization
graphics, gameplay
75% User Score Based on 83 reviews

Platforms

PCWindows
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King of Retail 2 Game Cover

About

King of Retail 2 is a single player casual strategy game. It was developed by Freaking Games and was released on May 22, 2025. It received mostly positive reviews from players.

King of Retail 2 lets you manage and grow a retail empire by automating stores and handling advanced human resource tasks. Promote employees to managerial roles to oversee daily operations, while expanding your business across multiple locations. The game emphasizes strategic macromanagement and team development to boost store performance and scale your enterprise.

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Play Modes
King of Retail 2 screenshot
King of Retail 2 screenshot
King of Retail 2 screenshot
King of Retail 2 screenshot
King of Retail 2 screenshot
King of Retail 2 screenshot
King of Retail 2 screenshot
King of Retail 2 screenshot
King of Retail 2 screenshot
King of Retail 2 screenshot
King of Retail 2 screenshot
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75%
Audience ScoreBased on 83 reviews
optimization3 positive mentions
monetization2 negative mentions
  • King of Retail 2 offers extensive customization options, allowing players to design and manage their stores creatively, which enhances the gameplay experience.
  • The developer is highly active in the community, regularly engaging with players on Discord and implementing feedback, which shows a commitment to improving the game.
  • Despite being in early access, the game has a solid foundation and potential for growth, with many players expressing excitement for future updates and features.
  • The game currently feels incomplete, with many essential features missing and numerous bugs that hinder gameplay, leading to frustration among players.
  • The user interface and tutorial are poorly designed, making it difficult for new players to understand game mechanics and navigate menus effectively.
  • Many players feel that King of Retail 2 is a downgrade from its predecessor, lacking the depth and variety that made the first game enjoyable.
  • graphics
    11 mentions Positive Neutral Negative

    The graphics of the game have received mixed reviews, with some players criticizing them as outdated and reminiscent of early console graphics, while others appreciate the improvements over the previous installment, noting better visuals and enhanced customization options. Overall, the graphics are seen as a significant upgrade for some, but still fall short for others, particularly those with high expectations.

    • “Awesome game! I love it; cool graphics and weather.”
    • “Just like the first game but with way less 'jank' and significantly better visuals.”
    • “The graphics are better, and the customization is incredibly deep.”
    • “Come on now... your graphics are better than that!”
    • “Yes, my graphics card is old and needs to be updated on my gaming computer, but this is Nintendo Switch 1 graphics, pixelated and blotchy.”
    • “Worse, I think; it reminds me of old PS1 and PS2 graphics.”
  • gameplay
    9 mentions Positive Neutral Negative

    Gameplay reviews are mixed, with some players appreciating the refined store-building mechanics and automation processes, while others criticize the presence of bugs, lack of developer communication, and tedious systems that detract from the overall experience. The gameplay is described as rough and bland, with a need for clearer explanations of essential mechanics. Overall, it receives a moderate rating of 7/10 from some users.

    • “I like the gameplay aspect and the automation process.”
    • “The store-building mechanics have seen significant refinement.”
    • “While these elements are still being expanded upon, the improvements are clear and contribute positively to overall gameplay.”
    • “On top of that, there are plenty of bugs that interfere with gameplay and flow.”
    • “The gameplay is rough, communication from the developer is disappointing, and player feedback is not welcomed.”
    • “The packing and unpacking system is tedious as hell, and the overall gameplay loop is just... bland.”
  • optimization
    4 mentions Positive Neutral Negative

    The optimization of the game has received mixed reviews, with performance ratings averaging around 6-7 out of 10. Many users express concerns about poor performance, indicating that optimization issues significantly impact the overall experience.

    • “The optimization is a bit of a mixed bag, with performance rated at 6/10.”
    • “While the optimization could use some work, I would rate the performance a 7/10.”
    • “Maybe it's a challenging task to optimize, as it might impact overall performance.”
    • “Maybe it's a hard thing to do since it might affect performance.”
    • “The performance is absolutely terrible.”
  • music
    3 mentions Positive Neutral Negative

    The music in the game features AI-generated tracks, which some players find initially off-putting but ultimately enjoyable. Many users appreciate the variety of new music added, expressing a desire for even more tracks to enhance the experience.

    • “I really enjoy the music, even if it's AI-generated; some more would be cool.”
    • “We got a bunch of new music tracks.”
    • “Uses AI-generated music, which is already annoying.”
    • “We also got a bunch of new music tracks.”
  • monetization
    3 mentions Positive Neutral Negative

    Reviews indicate a mixed perception of the game's monetization, with some players feeling it resembles a cash grab despite acknowledging the developer's solo effort. Concerns are also raised about the user interface, which complicates interactions and detracts from the overall experience.

    • “It's not a cash grab as some people are saying; we all need to provide constructive feedback. The toughest thing now is the menus. I'm used to clicking on objects, but in this game, you get near an object and a menu appears, which can be a bit challenging to navigate.”
    • “I get it's one dude, but it feels rushed and like a cash grab.”
    • “Honestly, this feels like a straight-up cash grab.”
  • grinding
    3 mentions Positive Neutral Negative

    Players find the grinding aspect of the game tedious and unengaging, particularly criticizing the packing and unpacking system as a monotonous part of the gameplay loop.

    • “The packing and unpacking system is tedious as hell, and the overall gameplay loop is just bland.”
    • “Grinding feels like a never-ending chore rather than an engaging part of the game.”
    • “The repetitive nature of grinding makes it hard to stay motivated to continue playing.”
  • stability
    2 mentions Positive Neutral Negative

    The stability of the game has been criticized for numerous bugs and glitches, with many features reported as either missing or malfunctioning. Overall, players express significant frustration with the game's reliability.

    • “Many features are either missing entirely or are completely buggy and broken.”
    • “Not to tell you what to and what not to add, just for any bugs or glitches with detail.”
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5h Median play time
5h Average play time
5-5h Spent by most gamers
*Based on 1 analyzed playthroughs
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Frequently Asked Questions

King of Retail 2 is a casual strategy game.

King of Retail 2 is available on PC and Windows.

On average players spend around 5 hours playing King of Retail 2.

King of Retail 2 was released on May 22, 2025.

King of Retail 2 was developed by Freaking Games.

King of Retail 2 has received mostly positive reviews from players. Most players liked this game for its optimization but disliked it for its graphics.

King of Retail 2 is a single player game.

Similar games include King of Retail, Big Ambitions, inZOI, The Guild 3, Another Brick in The Mall and others.